Gillette x Toronto Raptors
Role
Creative Director, Designer
Tools
Adobe Creative Suite, Procreate
Year
2025
#TheBestYourGameCanGet
Clients
Gillette, Toronto Raptors, MKTG
Photographer
Jesse Milns - www.jessemilns.com
Location
SPACE on King, 300 King St E, Toronto, ON
I had the honour of collaborating with GIllette and MKTG to transform SPACE on King for Gillette’s brand activation with Gradey Dick of the Toronto Raptors. I designed the wall and window graphics, along with the toiletry bag which I customized for our guests. The event marked Gradey Dick's second season as Gillette's sponsored player for the 2025-26 season, so I incorporated Toronto, basketball, and Raptors-themed elements into the mural, featuring clues like a chevron jersey, Gradey’s number, logo, and other Raptors-inspired illustrations.
We installed these window decals with the help of Ten4 Productions https://www.instagram.com/ten4.productions/
Interior backdrop
Hoops
Gradey Dick and I standing in front of my design
Podcast area wall and DJ booth
Podcast area walls
William Lou, Alex Wong of Hello and Welcome Podcast, Gradey Dick and Joshua Diamante of Throne Barbershop
Hoops challenge
Pyrography customization booth
Pyrography customization booth