I’m Mark Serrano, a Toronto-based Art Director and Lettering Artist specializing in branding, apparel design, live events, retail spaces, and brand activations. I create visuals that help brands connect with their audience and stand out in the sports and lifestyle world.
NFL Canada - Lettering and Illustration
Gillette x Toronto Raptors 2025
Sporting Life 10K
NBA All-Star Game 2026
Fanatics - Play It Back
NBA x Nike City Edition Uniform 2024-25 Explainer Graphics
Boston Celtics x Corona
NBA Creators
NBA Represent
Under Armour Toronto 10K
Toronto Raptors Redesign
Canadian Premier League
KD x EYBL
Gillette x Toronto Raptors
NBA Jersey Concepts
Home Game: Toronto Loves Basketball
Nike x Super Bowl LIX
NBA x Nike City Edition Uniform 2023-24 Explainer Graphics
Nike x Ja x Kool-Aid
Toronto North Stars
Toronto Trash Pandas
STWM
Toronto International Film Festival
Canada Running Series
UGG Canada
Nightfall
Services
-
Graphic Design
Brand Identity
Art Direction
Apparel
Editorial (Magazine, books, etc)
Brand Activations
-
Lettering
Illustration
Calligraphy
Murals (Interior and Exterior)
Signages
Live Art
-
User Experience
User Interface
Research
Front End Development (HTML and CSS)
-
Wayfinding
Signage
Packaging
Editorial (Books, magazines, etc.)
Business Stationery (Letterheads, business cards, etc)
Brand Activations
-
Engraving
Pyrography
Calligraphy
Painting
Brands I’ve worked with
Press
By John Chidley-Hill, The Canadian Press
By Chris Dart