I’m excited and fortunate to be a part of this launch two years in a row.

Here are some of the things I did differently from last year:

Embracing imperfection and going with the flow - allowing each stroke and letterform to evolve naturally without overthinking or refining too much. I wanted the lettering to have that hand-done quality which I thought added more character and authenticity to the designs.

Trusting the process - I used to feel impatient when a design didn’t look the way I envisioned right from the start. In the past, I might’ve been tempted to scrap it and start over. But this time, I kept going, letting the design evolve and waited until I'd drawn the whole page.