NBA Basketball Jersey Concepts
Disclaimer: This is a personal, independent project and is not affiliated with, endorsed by, or sponsored by the NBA, Nike, or any associated brands.
Role
Lettering Artist, Creative Director, Illustrator
Tools
Procreate, Adobe Creative Suite
Year
2025
Client
Personal project
Here's a collection of basketball jerseys I designed, inspired by the NBA and Nike’s City Jersey project. As a longtime jersey enthusiast—whether it’s basketball, soccer, or hockey—I’ve always admired their creativity and storytelling. From the minimalist aesthetics of early NBA designs to the bold, vibrant styles of the ‘90s and the timeless elegance of soccer jerseys, I’m captivated by how jerseys continue to evolve and reflect culture. Here’s a page where I want to blend my love for jerseys, design experimentation, adaptation and lettering.
This is an on-going project and I will be uploading jerseys as i finish them.
Atlanta Hawks
Drawing inspiration from OutKast’s iconic ATLiens album and the rich history of the team, I aimed to merge these two worlds into a cohesive jersey design. The wordmark draws from the album’s title font, while the number style takes cues from OutKast’s early logo. My goal was to reimagine these elements into a bold, contemporary jersey with a playful, modern twist.
Brooklyn Nets
Inspired by Brooklyn’s streets, its deep hip-hop heritage, and the 2015 NYC All-Star jerseys, I set out to blend the borough’s raw, gritty vibe with the clean, classic aesthetic of that iconic design. I created a custom word mark using a ‘chisel tip’ to emulate the expressive tags that define Brooklyn’s urban landscape.
Boston Celtics
Boston’s rich Irish heritage is a great source of inspiration for the team and jerseys. For this jersey, I created a custom word mark based on the Insular script which originated in Ireland. They’re usually written with thinner lines but I chose to create a bolder lettering for it to stand out more. I used Bright Green based on the 2024 city jerseys - I great way to modernize the look - credits to Nike.
Charlotte Hornets
Hornets x NASCAR.
Chicago Bulls
Chicago—Home of the deep-dish pizza. This jersey is inspired by the Chicago delicacy and its most famous restaurant Giordano’s. The script is based on Giordano’s word mark and the side panels represent the sticky mozzarella cheese.
Cleveland Cavaliers
This jersey draws inspiration from Cleveland’s own Kid Cudi. Man on the Moon is one of my all-time favorite albums, and its space-themed aesthetic provides a perfect foundation for the design.
Washington Wizards
Inspired by Washington’s own Wale. I based this design off his 11.1.11 Theory mixtape. Wale’s logo is usually drawn with shoelaces and I thought that was a perfect match for a basketball jersey word mark.