Gillette x Toronto Raptors

Role
Creative Director, Designer

Tools
Adobe Creative Suite, Procreate

Year
2024

#TheBestYourGameCanGet

www.gillette.ca/en/raptors

Clients
Gillette, Toronto Raptors, MKTG, Porter Novelli

Photographer
Jesse Milns - www.jessemilns.com

Location
Throne Barber Shop - 612 Richmond St. W, Toronto, ON

I had the privilege of transforming Throne Barber Shop for Gillette’s preseason meet and greet with Gradey Dick of the Toronto Raptors. I created the backdrop for fan photos, along with designs for the pillars, table tops, signage, menu, and exterior elements. The event marked Gradey Dick's unveiling as Gillette's sponsored player for the 2024-25 season, so I incorporated Toronto, basketball, and Raptors-themed elements into the mural, featuring clues like a chevron jersey, Gradey’s number, logo, and other Raptors-inspired illustrations.

Graffiti-style artwork featuring the word 'Gillette' with various illustrated elements including a razor, basketball, and the word 'Toronto.'

Mural backdrop

Exterior of a Gillette store with urban artwork, showing street art-like designs, a depiction of a CN Tower, and the word 'Toronto' on a black and white facade.

Exterior pillars

Decorative tabletop featuring Gillette branding, Toronto text, basketball graphic, and various sports-themed illustrations.

Tabletop

Gradey Dick standing in front of a wall featuring colorful graphics and the word "Gillette." The design includes abstract shapes, a basketball, a razor, and other stylized elements.

Gradey Dick standing in front of the mural

Indoor advertising display for Gillette with the slogan 'The Best Your Game Can Get.'

Scoreboard

Basketball arcade games branded with Gillette, official partner of the Toronto Raptors, in a decorated space with blue lighting and promotional graphics.

Pillars

Sign with Gillette branding in an event space, thanking attendees and reminding them to pick up gifts, with Toronto-themed illustrations. A fire alarm is visible nearby.

Thank you sign

Reception area with Gillette branding, featuring logos and a welcome sign on an easel with basketball-themed illustrations.

Welcome sign

Gradey Dick wearing a Gillette cape sitting in a barbershop, with hair products and tools displayed nearby, and a stylist working in the background.
Two people in an interview, one holding a microphone, seated with a graphic backdrop featuring a basketball and bold designs.