TD App Redesign

Type: UX/UI Design, Information Architecture, Research

Role: Lead Designer, Researcher, Graphic Designer

The challenge

How can we assist our clients in spending and saving their money responsibly?

Helping users spend and save their money responsibly

Our bank accounts are usually organized by our main accounts (savings and chequing) and credit cards but they do not offer any ways of tracking how much you’ve spent on a specific aspect of your life, or an analysis of how you’re spending your money this year compared to previous years. This lack of analysis may make us vulnerable and end up spending more money than we need to on unnecessary things.

The solution

The solution we are proposing is a feature that tracks your monthly budget, organized by categories like Home, Transportation, Leisure or any other category you need. An analysis section is also included to analyze your annual and monthly spending habits. This feature will be one of the main items on the footer menu as a constant reminder spending and saving your money responsibly.

How it affects your existing chequing and savings account

The budget tracker and analysis tab is not a traditional bank account. It is a separate budget and spending tracker within the app. What makes this unique from the other budget tracking app is that users can directly subtract their spending from a budget category. Here’s an example:

Information architecture

Site map

User flow

Task 1: User 1 wants to analyze how much they’ve spent this month.

Task 2: User 2 wants to know the operating hours of the first stop of Tour 1 - the Royal Ontario Museum.

Branding

The app uses the typeface Noto Sans due to its ease of use, versatility and amazing design. The app needs to be on the point and not distract from the design and the vision.

The TD green is heavily featured on the app along with a darker shade - forest green to give it some contract. We used the HEX #1E1E1E because it’s easy on the eyes and not very harsh on the white background. We also use a lot of grey to separate some of the sections.

Typeface

Color palette

#35B254

R53 G178 B84

C76 M1 Y93 K0

#1E1E1E

R30 G30 B30

C77 M66 Y65 K75

#174C24

R23 G76 B36

C86 M42 Y100 K46

#868686

R134 G134 B134

C50 M41 Y41 K5

#F1F1F1

R241 G241 B241

C4 M3 Y3 K0

#FFFFFF

R255 G255 B255

C0 M0 Y0 K0

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